Dhurwa, Ranchi, Jharkhand
singh.archana574@gmail.com
(+91) 7635005976
Target Market
Primary Target Market
Local Farmers
Small and medium-scale farmers seeking high-quality seeds and sustainable farming solutions.
Agricultural Cooperatives
Groups of farmers looking for collaborative solutions to improve productivity and market access.
Secondary Target Market
Organic Farming Enthusiasts
Individuals and organizations dedicated to organic farming practices.
Agricultural Training Institutes
Institutions focused on agricultural education and training programs.
Market Opportunity
Indian Market Size
The agriculture industry in India size reached INR 90,215.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach INR 227,059.9 Billion by 2032, exhibiting a growth rate (CAGR) of 10.5% during 2024–2032.
Global Market Size
The Agriculture in India Market size is estimated at USD 372.94 billion in 2024, and is expected to reach USD 473.72 billion by 2029, growing at a CAGR of 4.90% during the forecast period (2024–2029).
Go-to-Market & Marketing Strategy
Direct Farmer Engagement
Conducting field visits, demonstrations, and awareness programs to directly interact with farmers and promote sustainable farming techniques.
Partnerships with Cooperatives
Collaborating with farmer cooperatives to enhance market reach, improve supply chain efficiency, and support collective farming initiatives.
Digital Outreach & Branding
Utilizing social media, online marketplaces, and digital campaigns to enhance brand presence and reach a larger audience of farmers and stakeholders.
Trade Shows & Institutional Engagement
Participating in agricultural trade fairs, exhibitions, and collaborating with academic and government institutions to build credibility and expand market presence.
Problems in the Market
Lack of Quality Seeds
Farmers struggle to access high-quality, certified seeds, leading to reduced crop yields and economic instability.
Inadequate Training
There is a significant gap in knowledge and skills among farmers regarding sustainable and advanced agricultural practices.
Environmental Degradation
Intensive farming practices have led to soil depletion, water scarcity, and loss of biodiversity, compromising long-term agricultural productivity.
Limited Market Access
Farmers face challenges in accessing lucrative markets, leading to low profit margins and economic vulnerability.
High Input Costs
The rising costs of fertilizers, pesticides, and seeds make it difficult for farmers to sustain profitable operations.